Trace

Your life. Live

Saturday, January 17, 2015

Trace is a live-action content platform aggregating streamed footage from globally activated Tracer devices. The ‘Tracer’ is a visually intelligent camera that autonomously operates a selection of tracking devices and live-streams captured user footage directly to the internet. Tracer enabled devices allow people to be ‘in’ their greatest moments and have those moments captured and shared. We have become highly visual as a race. The moment we witness or do something of significance, we instantly reach for our cameras to record it. By doing this, we immediately act to remove ourselves from fully experiencing the event itself. The immense success of devices such as Go Pro cameras have proven there is a rapidly increasing desire for people to record their most adventurous experiences. Trace aims to ensure they are a part of these epic moments, rather than just the one filming them. That is significant.