Dilbole
Social Shopping app for window shoppers
Posted Monday, February 16, 2015
Dilbole is based on the thesis that "Self-expression is a basic human need and shopping tastes are an integral part of Self-expression ". We want to drive a social network based on this thesis where users, friends, followers and influencers are deeply engaged around product statements. The analogy is LinkedIn, Soundcloud or Behance for shoppers. Dilbole network has following unfair advantage compared to any other social networks. 1) User intent: All Dilbole users are shoppers and their intent while on Dilbole is shopping or window shopping. Interest based brand promotions and commercial content is an enhancement of user experience in contrast to any other social network. 2) Like images on Instagram, product statements are primary consumption units on Dilbole. This make Dilbole a network built on 100% monetizable content. 3) Another important aspect about Dilbole network is the rich shopping behavioral data it can generate from user activity on the network.