Brandkoop

What's your brand's personality?

Friday, July 24, 2015

Brandkoop is the developer of the first brand personality analysis tool for online brands. Using their own proprietary brand dictionary and machine learning technology, their Brand Profiler generates results that provide insights such as your brand's main orientation, its core values, and also the specific branding relevant keywords used in your content. It also analyzes social media communications to allow brand managers to compare the communication strategies used on their main site and on social media.